Energy Creates Year 3 · 2026 Cycle
Year 3 Launch
Nov 26, 2026
Goals & Performance
Account Signupstarget
50K
▲ +51.5% vs Year 2
Year 2 Weekly · Peak 990⚠ verify
Site Traffictarget
150K
▲ +28.2% vs Year 2
Year 2 Weekly · Peak 27K page_views
Submissionstarget
2,000
▲ +33.3% vs Year 2
Year 2 Weekly · Peak 583 (Week of Feb 19)
Website Rebuildmilestone
Jun 15
Phase 1 Complete
Jun 15, 2026Brian (build)
Documentary Donemilestone
Aug 1
Documentary
Aug 1, 20262-mo Buffer to Launch
Year 3 Launchmilestone
Nov 26
Contest + Film + Awards
Nov 26, 2026revised from Oct 8
Jan 29 – Apr 28, 2026 · Year 2 trailing 90 days · GA4
10.5K
Active users
9,759 new · 704 returning
~20K
Sessions
1.9 sessions/user
3m 9s
Avg. engagement
per active user
2,887
Key events
all from web
Traffic Sources
Where the ~20K sessions came from
Direct8,936 · 45%
Organic search5,052 · 25%
Referral5,400 · 27%
Social150 · 1%
Paid178 · 1%
Email & other62 · <1%
Top referrers: scholarshipscanada.com (4,621) · studentawards.com (252) · email/SendinBlue (87)
Top Pages
By Views, Last 90 Days
Homepage (English)
/
18,010
2,854 users
Shape Our Future & Win a Full Scholarship
/ (campaign variant)
14,766
7,728 users
Create a new account
/account/new
5,293
3,737 users
My Dashboard
/dashboard
3,893
1,585 users
Sign In
/sign-in
3,637
2,009 users
Student Showcase
/showcase
2,398
1,363 users
Funnel — Active Users in Window
From Audience Definitions in GA4
Account created · never logged back in
cold signups
2,306
22% of users
Account created · no submission
accounts without entry
2,293
22%
Logged in within 14 days
recently active
1,423
14%
Submitted a project
completed entry
684
6.5%
⚠ 684 Year 2 submissions ≪ 1,500 baseline that's been used in planning. Reconcile before locking Year 3 targets.
Top Cities
Active Users · Canadian-Led, Broad Spread
Toronto, ON
CA
1,814
Calgary, AB
CA
598
Vancouver, BC
CA
385
Edmonton, AB
CA
355
Montreal, QC
CA
285
Winnipeg / Ottawa / Mississauga / Halifax
next tier · CA
934
combined
Non-Canadian outliers: Singapore (234), Lanzhou (137), Lagos (48), Aspen (36), Accra (20). Likely diaspora + paid-search bleed.
Resources
Working Documents · Deliverables · Shared ToolsWork-Back Schedule
5 Phases · Tasks + Decisions · Anchor: Nov 26, 2026Phases
Currently in Phase 2 · Production
Phase 1
Foundations
Apr–May 2026
Phase 2
Production
May–Nov 2026
Phase 3
Launch
Nov 20–26, 2026
Phase 4
Run of Contest
Nov 27 – early 2027
Phase 5
Judging & Wrap
Post-deadline
Filter by project
Apr 29, 2026
P1Work-Back Schedule v1 Published
Brian
done
May 7, 2026
P1Trophy Design Contest Email Sent
Mathew + Inna
done
May 12, 2026
P1Creative Brief Delivered
Adrienne
done
May 12, 2026
P1Asset Delivery Process Documented
Inna + Adrienne
done
May 14, 2026
P1Trophy Design Contest Live Q&A
Mathew
done
May 26, 2026
P2Website Design v1
Dmytro + Inna + Brian
done
Jun 5, 2026
P2LMS Design Complete
Brian + Dmytro
done
Jun 18, 2026
P2Trophy Design Submissions Due
Mathew + Holly
done
Jun 25, 2026
P2Trophy Designer Selected · Production Begins
Mathew + Holly
scheduled
Jun 30, 2026
P2ESP Audit + Platform Decision
Brian + Holly + Inna
done
Jul 10, 2026
P3New Student Showcase Build
Brian
scheduled
Jul 15, 2026
P2Instagram Feed Automated
Brian
done
Jul 31, 2026
P2Judging Portal Updated with Y2 Shortlist
Brian
done
Aug 1, 2026
P2Adjudication Committee Added to Judging Portal
Brian (emails from Holly)
in progress
Aug 1, 2026
P2Documentary Complete
Team
done
Aug 8, 2026
P2Transit Shelter Design Approved
Brian + Dmytro
scheduled
Aug 10, 2026
P2Website Design (Revisions)
Dmytro + Inna + Brian
in progress
Aug 14, 2026
P2Website Development
Brian
in progress
Aug 14, 2026
P2Content Migration (Year 2 Showcase + Media Archive)
Brian
scheduled
Aug 14, 2026
P2Student Showcase Design
Dmytro + Inna + Brian
scheduled
Aug 15, 2026
P2LMS Quiz Questions Updated (EN + FR)
Mathew + Holly
scheduled
Aug 17, 2026
P2Website Rebuild Phase 1 Complete
Brian
milestone
Aug 20, 2026
P2Award Trophies Delivered (5×)
Designer + Holly
scheduled
Aug 22, 2026
P2LMS Study Guide PDFs Updated (EN + FR)
Mathew + Holly + Brian
scheduled
Aug 29, 2026
P2Backend Development v1
Brian
done
Sep 7, 2026
P2Judging Deadline — Adjudication Committee Scoring Complete
Adjudication Committee
scheduled
Oct 20, 2026
P2Press Kit Assembled
Mathew + Holly
scheduled
Oct 20 – Nov 2, 2026
P2Winner Surprise Filming Window (local crews, per winner city)
Tamara + Production
milestone
Nov 3, 2026
P2LMS / Submission Platform Complete
Brian
milestone
Nov 13, 2026
P2Soft Launch / Beta Test (Platform + LMS + Load Test)
Team
milestone
Nov 18, 2026
P2French Mirror Live
Brian + Holly
scheduled
Nov 19, 2026
P3Launch Readiness Review
Team
milestone
Nov 20, 2026
P3Press Release · TV / Digital / OOH Go Live Nov 23
Brian + Mathew + Holly
scheduled
Nov 20, 2026
P3Social Phase 2 Plan Live
Inna
scheduled
Nov 23, 2026
P3TV / Digital / OOH Campaigns Go Live
Adrienne + Mathew + Holly
scheduled
Nov 26, 2026
P2All Launch-day Legal Review Complete
Counsel
scheduled
Nov 26, 2026
P3Award Show Post-Production Complete
Team
scheduled
Nov 26, 2026
P3Year 3 Launch
Team
anchor
Nov 26, 2026
P3Announcement Email Sent
Inna + Holly + Brian
scheduled
Nov 26, 2026
P3Customer Service / IT Monitoring Begins
Brian + Inna
scheduled
Dec 3, 2026
P4Global TV / Corus 30-min Cut Delivered
Kirk + Luka
scheduled
Apr 18, 2027
P4Submission Deadline Locked
Team
date TBD
Apr 18, 2027
P4Final 12-Hour Push
Email + Social
scheduled
May 23, 2027
P5Jury Deliberations
Judging Coord
scheduled
Jun 13, 2027
P5Winner Surprise Filming
Lindsay + Victoria + Holly
scheduled
Jun 20, 2027
P5Winner Announcement Press Release
Team
scheduled
Continuous
P4In-Cycle Email Sequence (Day 0 → Deadline)
Brian (build) + Holly
scheduled
Continuous
P4Social Media Phase 3 Sustained Posts
Inna
scheduled
Mid-Cycle
P4Lapsed-Student Re-Engagement (3-Touch)
Brian (build) + Holly
scheduled
TBD
P5Optional AI First-Pass Triage
Brian + Mathew
scheduled
Milestones
Work Shipped This Period · Measured ImpactTimeline
Work Shipped This Period and Measured Impact
Apr 28, 2026
Year 3 Kickoff Meeting
Confirmed: Year 3 creative direction (winner-focused, live-action, "Help is on the way" retained), Nov 26 Year 3 launch anchor (revised from Oct 8), Petroleum Club Calgary award show in Oct 20 – Nov 2 window, full website rebuild, custom submission platform replacing Thinkific, French mirror, on-domain consolidation.
May 12, 2026
Creative Brief Delivered
Adrienne: full asset list across commercials, print, banners; platform specs (Google, Meta, etc.).
May 18, 2026
Website Sitemap Signed Off
Locks the public site IA before design starts. Brian + Dmytro + Inna.
May 26, 2026
Website Design V1
Dmytro + Inna + Brian: design system + key page mockups. Mobile-first, 375px hero must work. Revisions ongoing through late June after approval delays.
Jun 18, 2026
Trophy Design Submissions Due
Community design contest closes. Selected designer gets $7K CAD to produce 5× award trophies for the Oct 20 – Nov 2 shoot.
Jun 29, 2026
Website Rebuild Phase 1 Complete
Full rebuild, showcase, custom submission platform, on-domain consolidation, schema markup, simplified 1-2-3-4 entry flow, FAQ. Pushed ~2 weeks from Jun 15 after design approval delays.
Aug 1, 2026
Documentary Complete
Nearly 4-month buffer to Nov 26 to update quiz, study guide (EN+FR), and backend integrations.
Aug 15, 2026
TV / Digital / OOH Creative Complete
Adrienne: 30-sec TV ad, digital cutdowns (Google, Meta, YouTube), OOH static. Transit shelter design approved Aug 8 (earlier for install lead time).
Aug 20, 2026
Award Trophies Delivered (5×)
Hard milestone. Trophies in hand before the Oct 20 – Nov 2 award show shoot. ~8-week production window from Jun 25 selection.
Oct 20 – Nov 2, 2026
Winner Surprise Filming
Hidden camera format. Local crews per winner city. ~10–20 shoot days total, first week of September. $40K production budget. 8–10 scenarios developed in advance, customized per winner.
Nov 3, 2026
LMS / Submission Platform Complete
Replaces Thinkific. Large-file upload, edit-until-deadline, error handling.
Nov 13, 2026
Soft Launch / Beta Test
Dry run with invited group. Load test, UAT, end-to-end submission flow, French mirror sanity check, LMS content live in platform. Critical gate before Nov 26, new platform + new LMS + new submission flow all converging.
Nov 19, 2026
Launch Readiness Review
Final verification — site live, LMS loaded, legal cleared, creative trafficked, support staffed. Halts launch if any critical red.
Nov 26, 2026
Year 3 Launch — Single Day, Four Drops
(1) Contest opens · (2) Documentary releases · (3) Year 2 winner announcements · (4) Award show premieres on YouTube + 30-min Global TV/Corus cut. Revised from Oct 8 per Holly, Jul 2026.
Rankings
16 tracked keywords · sorted by current positionKeyword Rankings
No keywords tracked yet
| # | Keyword | Volume | Prev | Current | Δ |
|---|---|---|---|---|---|
| No tracked keywords yet. Connect a rank tracker (Ubersuggest, Ahrefs, Semrush) to populate this table. | |||||
Google Search Console
Organic Search · Last 28 Days · Jul 25 – Aug 21, 2026ClicksGSC
269
Last 28 Days
Web Search · Daily3–18 / day
ImpressionsGSC
2,170
Last 28 Days
Web Search · Daily60–180 / day
Avg. CTRGSC
12.4%
▲ from 11.1%
Prior 28 Days11.1%
Avg. PositionGSC
8.1
▼ from 5.8
Prior 28 Days5.8 (lower=better)
Top Pages
By Organic Clicks · Last 28 Days
Homepage
/
257
1,698 impr · 15.1%
Media
/media
3
623 impr · 0.5%
Competition Rules
/competition-rules
6
797 impr · 0.8%
Student Showcase
/showcase
4
585 impr · 0.7%
Judges
/judges
2
405 impr · 0.5%
About
/about
1
290 impr · 0.3%
French Home
/fr/home
0
84 impr · 0.0%
Top Search Queries
What Users Typed in Google · Last 28 Days
energy creates
brand
88
126 impr · 69.8% CTR
energy creates scholarship
brand
41
63 impr · 65.1% CTR
energy creates 2026 winners
brand
11
41 impr · 26.8% CTR
energycreates
brand
9
12 impr · 75.0% CTR
energy scholarship
non-brand
2
6 impr · 33.3% CTR
100k scholarship
non-brand
2
6 impr · 33.3% CTR
create energy
non-brand
1
74 impr · 1.4% CTR
Google Business Profile
Local Search · How Customers Find the Clinic12,480
Profile views
▲ +34%
742
Calls
▲ +18%
315
Direction requests
▲ +9%
198
Website clicks
▲ +27%
How Customers Find You
Searches resulting in a profile view
Discovery8,611 · 69%
"botox calgary", "med spa near me"
Direct3,246 · 26%
searched for "energy creates" specifically
Branded623 · 5%
related brand terms
Reviews +4 this period
★★★★★
4.9
· 127 total
JL
Jordan L. ★★★★★2d ago
Dr. S explained everything clearly before my Plexr Plus treatment. Results were incredible — feels like years off.
PM
Priya M. ★★★★★1w ago
Honest consultation, didn't upsell me. Came for jawline filler, got exactly what I asked for.
DR
Dana R. ★★★★☆2w ago
Great experience overall. Parking at the clinic is a bit tight but that's a minor note.