Energy Creates Year 3 · 2026 Cycle
Year 3 Launch
Nov 26, 2026
Goals & Performance
Account Signupstarget
50K
▲ +51.5% vs Year 2
Year 2 Weekly · Peak 990⚠ verify
Site Traffictarget
150K
▲ +28.2% vs Year 2
Year 2 Weekly · Peak 27K page_views
Submissionstarget
2,000
▲ +33.3% vs Year 2
Year 2 Weekly · Peak 583 (Week of Feb 19)
Jul 4 – Oct 1, 2026 · Year 3 trailing 90 days · GA4
1.5K
Active users
1.5K new · ~70 returning
~2.3K
Sessions
1.5 sessions/user
1m 02s
Avg. engagement
per active user
47
Key events
account_created 46 · project_submitted 1
Traffic is still well below the Y2 window this panel showed in the spring (10.5K active users), but it is stabilising and sign-ups have started.
Accounts created rose from 7 to 46 in the 90 days after the rebuilt site and early sign-ups opened on Sep 21, 2026 (GA4 only counts visitors who accept cookies; see the Sign-ups tab for the exact counts from the portal). Engagement per
user also improved, from 33s to 1m 02s. The contest itself still opens Nov 26, 2026.
Traffic Sources
Where the ~2.3K sessions came from
Direct~1,100 · 47%
Organic search668 · 29%
Referral281 · 12%
Social79 · 3%
Print / QR58 · 2%
Other / unassigned~156 · 7%
Top referrers: scholarshipscanada.com (147) · energycreates.com (109) · Instagram (79)
Top Pages
By Views, Last 90 Days
Shape Our Future & Win a Full Scholarship
/ (homepage)
1,600
930 users
$100,000 scholarships for student creators
campaign page
1,000
278 users
Student Showcase
/showcase
618
94 users
How to Enter
how to enter
533
69 users
About Energy Creates
/about
447
62 users
Contest Rules
/competition-rules
436
76 users
Funnel — Active Users in Window
From Audience Definitions in GA4
Account created · never logged back in
cold signups
47
3% of users
Account created · no submission
accounts without entry
47
3%
Logged in within 14 days
recently active
49
3%
Submitted a project
completed entry
11
0.7%
⚠ Audience memberships are lifetime, so they will not match the 90-day key events above. Open issue: 684 Year 2 submissions ≪ 1,500 baseline used in planning. Reconcile before locking Year 3 targets.
Top Cities
Active Users · Canadian-Led, Broad Spread
Toronto, ON
CA
1,814
Calgary, AB
CA
598
Vancouver, BC
CA
385
Edmonton, AB
CA
355
Montreal, QC
CA
285
Winnipeg / Ottawa / Mississauga / Halifax
next tier · CA
934
combined
Non-Canadian outliers: Singapore (234), Lanzhou (137), Lagos (48), Aspen (36), Accra (20). Likely diaspora + paid-search bleed.
By Province
Province each student entered
By Age
Age band chosen at sign-up
By Week
New accounts, weeks starting Monday
Where They Came From
Link or QR code, recorded since Sep 28
Resources
Working Documents · Deliverables · Shared ToolsWork-Back Schedule
5 Phases · Tasks + Decisions · Anchor: Nov 26, 2026Phases
Currently in Phase 2 · Production
Phase 1
Foundations
Apr–May 2026
Phase 2
Production
May–Nov 2026
Phase 3
Launch
Nov 20–26, 2026
Phase 4
Run of Contest
Nov 27 – early 2027
Phase 5
Judging & Wrap
Post-deadline
Filter by project
Apr 29, 2026
P1Work-Back Schedule v1 Published
Brian
done
May 7, 2026
P1Trophy Design Contest Email Sent
Mathew + Inna
done
May 12, 2026
P1Creative Brief Delivered
Adrienne
done
May 12, 2026
P1Asset Delivery Process Documented
Inna + Adrienne
done
May 14, 2026
P1Trophy Design Contest Live Q&A
Mathew
done
May 26, 2026
P2Website Design v1
Dmytro + Inna + Brian
done
Jun 5, 2026
P2LMS Design Complete
Brian + Dmytro
done
Jun 18, 2026
P2Trophy Design Submissions Due
Mathew + Holly
done
Jun 30, 2026
P2ESP Audit + Platform Decision
Brian + Holly + Inna
done
Jul 10, 2026
P3New Student Showcase Build
Brian
scheduled
Jul 15, 2026
P2Instagram Feed Automated
Brian
done
Jul 31, 2026
P2Judging Portal Updated with Y2 Shortlist
Brian
done
Aug 1, 2026
P2Adjudication Committee Added to Judging Portal
Brian (emails from Holly)
in progress
Aug 1, 2026
P2Documentary Complete
Team
done
Aug 10, 2026
P2Website Design (Revisions)
Dmytro + Inna + Brian
done
Aug 14, 2026
P2Website Development
Brian
done
Aug 14, 2026
P2Student Showcase Design
Dmytro + Inna + Brian
done
Aug 17, 2026
P2Website Rebuild Phase 1 Complete
Brian
done
Aug 29, 2026
P2Backend Development v1
Brian
done
Sep 7, 2026
P2LMS Production Stood Up (enter.energycreates.com)
Brian
done
TBD
P2LMS Infra Follow-ups: Vercel Pro, Resend Pro, Turso admin, ADMIN_NOTIFY_EMAIL, Thinkific redirect
Brian
done
Sep 7, 2026
P2Judging Deadline — Adjudication Committee Scoring Complete
Adjudication Committee
done
Sep 8, 2026
P2Fix Stale Dates on /awards (Staging): Still Says Oct 8 Award Show / Nov 30 Contest Opens, Should Be Nov 26
Brian
done
Sep 8, 2026
P2Fix Stale LMS URL on Staging Nav: Log In / Sign Up Early Still Point to energy-creates-lms.vercel.app, Should Be enter.energycreates.com
Brian
done
Sep 21, 2026
P2Production Cutover: Point www.energycreates.com to the Rebuilt Site
Brian
done
Sep 21, 2026
P2Website Live · Early Sign-Ups Open
Brian
done
Sep 25, 2026
P2Decision: Confirm Year 3 Dates. Portal and Site Now Both Say Course Opens Nov 26 and Submissions Close Feb 28, 2027 (Aligned Sep 25); Mathew to Confirm They Are Final. Portal Study Guide Is Still Placeholder Text
Brian + Mathew
in progress
Oct 20, 2026
P2Press Kit Assembled
Mathew + Holly
scheduled
Oct 20 – Nov 2, 2026
P2Winner Surprise Filming Window (local crews, per winner city)
Tamara + Production
milestone
Nov 3, 2026
P2LMS / Submission Platform Complete
Brian
milestone
Nov 10, 2026
P2LMS Quiz Questions Updated (EN + FR)
Mathew + Holly
scheduled
Nov 10, 2026
P2LMS Study Guide PDFs Updated (EN + FR)
Mathew + Holly + Brian
scheduled
Nov 13, 2026
P2Soft Launch / Beta Test (Platform + LMS + Load Test)
Team
milestone
Nov 18, 2026
P2French Mirror Live
Brian + Holly
scheduled
Nov 19, 2026
P3Launch Readiness Review
Team
milestone
Nov 20, 2026
P3Press Release · TV / Digital / OOH Go Live Nov 23
Brian + Mathew + Holly
scheduled
Nov 20, 2026
P3Social Phase 2 Plan Live
Inna
scheduled
Nov 23, 2026
P3TV / Digital / OOH Campaigns Go Live
Adrienne + Mathew + Holly
scheduled
Nov 26, 2026
P2All Launch-day Legal Review Complete
Counsel
scheduled
Nov 26, 2026
P3Award Show Post-Production Complete
Team
scheduled
Nov 26, 2026
P3Year 3 Launch
Team
anchor
Nov 26, 2026
P3Announcement Email Sent
Inna + Holly + Brian
scheduled
Nov 26, 2026
P3Customer Service / IT Monitoring Begins
Brian + Inna
scheduled
Dec 3, 2026
P4Global TV / Corus 30-min Cut Delivered
Kirk + Luka
scheduled
Apr 18, 2027
P4Submission Deadline Locked
Team
date TBD
Apr 18, 2027
P4Final 12-Hour Push
Email + Social
scheduled
May 23, 2027
P5Jury Deliberations
Judging Coord
scheduled
Jun 13, 2027
P5Winner Surprise Filming
Lindsay + Victoria + Holly
scheduled
Jun 20, 2027
P5Winner Announcement Press Release
Team
scheduled
Continuous
P4In-Cycle Email Sequence (Day 0 → Deadline)
Brian (build) + Holly
scheduled
Continuous
P4Social Media Phase 3 Sustained Posts
Inna
scheduled
Mid-Cycle
P4Lapsed-Student Re-Engagement (3-Touch)
Brian (build) + Holly
scheduled
TBD
P5Optional AI First-Pass Triage
Brian + Mathew
scheduled
TBD
P2Address Mathew's Sep 22 Website Notes: Replace AI-Looking Photos, Drop the Calgary Skyline from the Sign-Up Banner, Remove the Winners Audience Image
Brian
todo
TBD
P2Update All Inner Page Banners (75% Conventional / 25% Renewables, LNG Focus)
Brian
todo
TBD
P2Add the Top 50 Season 1 Finalists to the Student Showcase
Brian
todo
Milestones
Work Shipped This Period · Measured ImpactTimeline
Work Shipped This Period and Measured Impact
Apr 28, 2026
Year 3 Kickoff Meeting
Confirmed: Year 3 creative direction (winner-focused, live-action, "Help is on the way" retained), Nov 26 Year 3 launch anchor (revised from Oct 8), Petroleum Club Calgary award show in Oct 20 – Nov 2 window, full website rebuild, custom submission platform replacing Thinkific, French mirror, on-domain consolidation.
May 12, 2026
Creative Brief Delivered
Adrienne: full asset list across commercials, print, banners; platform specs (Google, Meta, etc.).
May 18, 2026
Website Sitemap Signed Off
Locks the public site IA before design starts. Brian + Dmytro + Inna.
May 26, 2026
Website Design V1
Dmytro + Inna + Brian: design system + key page mockups. Mobile-first, 375px hero must work. Revisions ongoing through late June after approval delays.
Jun 18, 2026
Trophy Design Submissions Due
Community design contest closes. Selected designer gets $7K CAD to produce 5× award trophies for the Oct 20 – Nov 2 shoot.
Jun 29, 2026
Website Rebuild Phase 1 Complete
Full rebuild, showcase, custom submission platform, on-domain consolidation, schema markup, simplified 1-2-3-4 entry flow, FAQ. Pushed ~2 weeks from Jun 15 after design approval delays.
Aug 1, 2026
Documentary Complete
Nearly 4-month buffer to Nov 26 to update quiz, study guide (EN+FR), and backend integrations.
Aug 15, 2026
TV / Digital / OOH Creative Complete
Adrienne: 30-sec TV ad, digital cutdowns (Google, Meta, YouTube), OOH static. Transit shelter design approved Aug 8 (earlier for install lead time).
Aug 20, 2026
Award Trophies Delivered (5×)
Hard milestone. Trophies in hand before the Oct 20 – Nov 2 award show shoot. ~8-week production window from Jun 25 selection.
Sep 21, 2026
Website Live · Early Sign-Ups Open
Rebuilt public site goes live and early sign-ups open. Contest content itself (documentary, study guide, quiz, submission form) still unlocks at the Nov 26 launch — this just opens the door for students to create an account and get notified.
Sep 25, 2026
Speed, Cookie Consent, Search and Analytics Fixes
Pages 15 to 55% lighter and the home page no longer shifts as it loads. CookieYes replaced by our own banner (opt-in for Canada, EU, UK; one choice covers the site and the signup portal). Search fixes: schema shows entry as free, old URLs redirect, new sitemap submitted to Google (86 pages). Cloudflare Web Analytics added to count every visit, including visitors who don't accept cookies.
Oct 20 – Nov 2, 2026
Winner Surprise Filming
Hidden camera format. Local crews per winner city. ~10–20 shoot days total, first week of September. $40K production budget. 8–10 scenarios developed in advance, customized per winner.
Nov 3, 2026
LMS / Submission Platform Complete
Replaces Thinkific. Large-file upload, edit-until-deadline, error handling.
Nov 13, 2026
Soft Launch / Beta Test
Dry run with invited group. Load test, UAT, end-to-end submission flow, French mirror sanity check, LMS content live in platform. Critical gate before Nov 26, new platform + new LMS + new submission flow all converging.
Nov 19, 2026
Launch Readiness Review
Final verification — site live, LMS loaded, legal cleared, creative trafficked, support staffed. Halts launch if any critical red.
Nov 26, 2026
Year 3 Launch — Single Day, Four Drops
(1) Contest opens · (2) Documentary releases · (3) Year 2 winner announcements · (4) Award show premieres on YouTube + 30-min Global TV/Corus cut. Revised from Oct 8 per Holly, Jul 2026.
Rankings
Ubersuggest · Canada · Aug 2026 · 19 ranking keywords, top 6 shown · DA 14 · 34 referring domainsKeyword Rankings
Organic positions from Ubersuggest (not a tracked project, so no previous position yet)
| # | Keyword | Volume | Prev | Current | Δ |
|---|---|---|---|---|---|
| 1 | energy creates | 480 | n/a | 2 | n/a |
| 2 | energy creation | 480 | n/a | 5 | n/a |
| 3 | energy rates scholarship | 70 | n/a | 6 | n/a |
| 4 | creating energy | 480 | n/a | 9 | n/a |
| 5 | tc energy scholarships | 260 | n/a | 53 | n/a |
| 6 | energysquare | 880 | n/a | 66 | n/a |
Google Search Console
Organic Search · Last 7 Days · Sep 24 to 30, 2026 · second full week on the new site (launched Sep 21)ClicksGSC
159
▲ from 91
Web SearchSep 24 to 30
ImpressionsGSC
851
▲ from 402
Web SearchSep 24 to 30
Avg. CTRGSC
18.7%
▼ from 22.6%
Prior 7 Days (Sep 17 to 23)22.6%
Avg. PositionGSC
3.9
▼ from 3.3
Prior 7 Days (Sep 17 to 23)3.3 (lower=better)
Top Pages
By Organic Clicks · Last 7 Days
Homepage
/
120
568 impr · 21.1%
Winners (old URL)
/winners/
25
199 impr · 12.6%
Competition Rules
/competition-rules
4
236 impr · 1.7%
Rules (old URL)
/rules/
4
191 impr · 2.1%
Blog post: Canadian students illuminate energy future
/blog/…
2
57 impr · 3.5%
Blog index
/blog/
1
189 impr · 0.5%
Several old Webflow URLs (/winners/, /rules/, /blog/…) still appear in Google results. Confirm they redirect to the new pages.
Top Search Queries
What Users Typed in Google · Last 7 Days
energy creates
brand
50
71 impr · 70.4% CTR
energy creates scholarship
brand
18
25 impr · 72.0% CTR
energy creates 2026 winners
brand
11
21 impr · 52.4% CTR
energycreates
brand
6
10 impr · 60.0% CTR
creative scholarships
non-brand
1
2 impr · 50.0% CTR
energy scholarship
non-brand
1
2 impr · 50.0% CTR
energy creates energy
brand
0
16 impr · 0.0% CTR