Energy Creates Year 3 · 2026 Cycle
Year 3 Launch
Oct 8, 2026
Goals & Performance
Account Signupstarget
50K
▲ +51.5% vs Year 2
Year 2 Weekly · Peak 990⚠ verify
Site Traffictarget
150K
▲ +28.2% vs Year 2
Year 2 Weekly · Peak 27K page_views
Submissionstarget
2,000
▲ +33.3% vs Year 2
Year 2 Weekly · Peak 583 (Week of Feb 19)
Website Rebuildmilestone
Jun 15
Phase 1 Complete
Jun 15, 2026Brian (build)
Documentary Donemilestone
Aug 1
Documentary
Aug 1, 20262-mo Buffer to Launch
Year 3 Launchmilestone
Oct 8
Contest + Film + Awards
Oct 8, 2026Thanksgiving Week
Jan 29 – Apr 28, 2026 · Year 2 trailing 90 days · GA4
10.5K
Active users
9,759 new · 704 returning
~20K
Sessions
1.9 sessions/user
3m 9s
Avg. engagement
per active user
2,887
Key events
all from web
Traffic Sources
Where the ~20K sessions came from
Direct8,936 · 45%
Organic search5,052 · 25%
Referral5,400 · 27%
Social150 · 1%
Paid178 · 1%
Email & other62 · <1%
Top referrers: scholarshipscanada.com (4,621) · studentawards.com (252) · email/SendinBlue (87)
Top Pages
By Views, Last 90 Days
Homepage (English)
/
18,010
2,854 users
Shape Our Future & Win a Full Scholarship
/ (campaign variant)
14,766
7,728 users
Create a new account
/account/new
5,293
3,737 users
My Dashboard
/dashboard
3,893
1,585 users
Sign In
/sign-in
3,637
2,009 users
Student Showcase
/showcase
2,398
1,363 users
Funnel — Active Users in Window
From Audience Definitions in GA4
Account created · never logged back in
cold signups
2,306
22% of users
Account created · no submission
accounts without entry
2,293
22%
Logged in within 14 days
recently active
1,423
14%
Submitted a project
completed entry
684
6.5%
⚠ 684 Year 2 submissions ≪ 1,500 baseline that's been used in planning. Reconcile before locking Year 3 targets.
Top Cities
Active Users · Canadian-Led, Broad Spread
Toronto, ON
CA
1,814
Calgary, AB
CA
598
Vancouver, BC
CA
385
Edmonton, AB
CA
355
Montreal, QC
CA
285
Winnipeg / Ottawa / Mississauga / Halifax
next tier · CA
934
combined
Non-Canadian outliers: Singapore (234), Lanzhou (137), Lagos (48), Aspen (36), Accra (20). Likely diaspora + paid-search bleed.
Resources
Working Documents · Deliverables · Shared ToolsWork-Back Schedule
5 Phases · Tasks + Decisions · Anchor: Oct 8, 2026Phases
Currently in Phase 2 · Production
Phase 1
Foundations
Apr–May 2026
Phase 2
Production
May–Sep 2026
Phase 3
Launch
Oct 2–8, 2026
Phase 4
Run of Contest
Oct 9 – early 2027
Phase 5
Judging & Wrap
Post-deadline
Filter by project
Apr 29, 2026
P1Work-Back Schedule v1 Published
Brian
done
May 7, 2026
P1Trophy Design Contest Email Sent
Mathew + Inna
done
May 12, 2026
P1Creative Brief Delivered
Adrienne
done
May 12, 2026
P1Asset Delivery Process Documented
Inna + Adrienne
done
May 14, 2026
P1Trophy Design Contest Live Q&A
Mathew
done
May 26, 2026
P1Award Show Venue Confirmed (format changed — see Jun 18)
Tamara + Holly
superseded
May 26, 2026
P2Website Design v1
Dmytro + Inna + Brian
done
Jun 5, 2026
P2LMS Design Complete
Brian + Dmytro
done
Jun 18, 2026
P2Trophy Design Submissions Due
Mathew + Holly
done
Jun 22, 2026
P2Website Design (Revisions) — slowed by approval
Dmytro + Inna + Brian
in progress
Jun 25, 2026
P2Trophy Designer Selected · Production Begins
Mathew + Holly
scheduled
Jun 26, 2026
P2Website Development
Brian
in progress
Jun 26, 2026
P2Content Migration (Year 2 Showcase + Media Archive)
Brian
scheduled
Jun 26, 2026
P2Student Showcase Design
Dmytro + Inna + Brian
scheduled
Jun 29, 2026
P2Website Rebuild Phase 1 Complete
Brian
milestone
Jun 30, 2026
P2First Batch of Creative Assets Delivered
Adrienne
scheduled
Jun 30, 2026
P2ESP Audit + Platform Decision
Brian + Holly + Inna
scheduled
Jun 30, 2026
P2CASL Re-Permission Plan Finalized
Brian + Counsel
scheduled
Jul 10, 2026
P3New Student Showcase Build
Brian
scheduled
Jul 15, 2026
P2Award Show Run-of-Show Approved
Tamara + Mathew
scheduled
Jul 31, 2026
P2Photoshoot
Adrienne
scheduled
Aug 1, 2026
P2Documentary Complete
Team
milestone
Aug 8, 2026
P2Transit Shelter Design Approved
Brian + Dmytro
scheduled
Aug 15, 2026
P2TV / Digital / OOH Creative Complete
Adrienne + Brian + Dmytro
milestone
Aug 15, 2026
P2LMS Quiz Questions Updated (EN + FR)
Mathew + Holly
scheduled
Aug 20, 2026
P2Award Trophies Delivered (5×)
Designer + Holly
scheduled
Aug 22, 2026
P2LMS Study Guide PDFs Updated (EN + FR)
Mathew + Holly + Brian
scheduled
Aug 29, 2026
P2Backend Development v1
Brian
scheduled
Sep 1, 2026
P2Press Kit Assembled
Mathew + Holly
scheduled
Sep 1–14, 2026
P2Winner Surprise Filming Window (local crews, per winner city)
Tamara + Production
milestone
Sep 15, 2026
P25× 60-second TikTok Cuts of Global Warning
Inna
scheduled
Sep 15, 2026
P2LMS / Submission Platform Complete
Brian
milestone
Sep 18, 2026
P2All Launch-day Legal Review Complete
Counsel
scheduled
Sep 25, 2026
P2Soft Launch / Beta Test (Platform + LMS + Load Test)
Team
milestone
Sep 30, 2026
P2French Mirror Live
Brian + Holly
scheduled
Oct 1, 2026
P3Launch Readiness Review
Team
milestone
Oct 2, 2026
P3Press Release · TV / Digital / OOH Go Live Oct 5
Brian + Mathew + Holly
scheduled
Oct 2, 2026
P3Social Phase 2 Plan Live
Inna
scheduled
Oct 5, 2026
P3TV / Digital / OOH Campaigns Go Live
Adrienne + Mathew + Holly
scheduled
Oct 8, 2026
P3Award Show Post-Production Complete
Team
scheduled
Oct 8, 2026
P3Year 3 Launch
Team
anchor
Oct 8, 2026
P3Announcement Email Sent
Inna + Holly + Brian
scheduled
Oct 8, 2026
P3Customer Service / IT Monitoring Begins
Brian + Inna
scheduled
Oct 15, 2026
P4Global TV / Corus 30-min Cut Delivered
Kirk + Luka
scheduled
Feb 28, 2027
P4Submission Deadline Locked
Team
date TBD
Feb 28, 2027
P4Final 12-Hour Push
Email + Social
scheduled
Apr 4, 2027
P5Jury Deliberations
Judging Coord
scheduled
Apr 25, 2027
P5Winner Surprise Filming
Lindsay + Victoria + Holly
scheduled
May 2, 2027
P5Winner Announcement Press Release
Team
scheduled
Continuous
P4In-Cycle Email Sequence (Day 0 → Deadline)
Brian (build) + Holly
scheduled
Continuous
P4Social Media Phase 3 Sustained Posts
Inna
scheduled
Mid-Cycle
P4Lapsed-Student Re-Engagement (3-Touch)
Brian (build) + Holly
scheduled
TBD
P5Optional AI First-Pass Triage
Brian + Mathew
scheduled
Milestones
Work Shipped This Period · Measured ImpactTimeline
Work Shipped This Period and Measured Impact
Apr 28, 2026
Year 3 Kickoff Meeting
Confirmed: Year 3 creative direction (winner-focused, live-action, "Help is on the way" retained), Oct 8 Year 3 launch anchor, Petroleum Club Calgary award show in Sep 1–14 window, full website rebuild, custom submission platform replacing Thinkific, French mirror, on-domain consolidation.
May 12, 2026
Creative Brief Delivered
Adrienne: full asset list across commercials, print, banners; platform specs (Google, Meta, etc.).
May 18, 2026
Website Sitemap Signed Off
Locks the public site IA before design starts. Brian + Dmytro + Inna.
May 26, 2026
Website Design V1
Dmytro + Inna + Brian: design system + key page mockups. Mobile-first, 375px hero must work. Revisions ongoing through late June after approval delays.
Jun 18, 2026
Trophy Design Submissions Due
Community design contest closes. Selected designer gets $7K CAD to produce 5× award trophies for the Sep 1–14 shoot.
Jun 29, 2026
Website Rebuild Phase 1 Complete
Full rebuild, showcase, custom submission platform, on-domain consolidation, schema markup, simplified 1-2-3-4 entry flow, FAQ. Pushed ~2 weeks from Jun 15 after design approval delays.
Aug 1, 2026
Documentary Complete
2-month buffer to Oct 8 to update quiz, study guide (EN+FR), and backend integrations.
Aug 15, 2026
TV / Digital / OOH Creative Complete
Adrienne: 30-sec TV ad, digital cutdowns (Google, Meta, YouTube), OOH static. Transit shelter design approved Aug 8 (earlier for install lead time).
Aug 20, 2026
Award Trophies Delivered (5×)
Hard milestone. Trophies in hand before the Sep 1–14 award show shoot. ~8-week production window from Jun 25 selection.
Sep 1–14, 2026
Winner Surprise Filming
Hidden camera format. Local crews per winner city. ~10–20 shoot days total, first week of September. $40K production budget. 8–10 scenarios developed in advance, customized per winner.
Sep 15, 2026
LMS / Submission Platform Complete
Replaces Thinkific. Large-file upload, edit-until-deadline, error handling.
Sep 25, 2026
Soft Launch / Beta Test
Dry run with invited group. Load test, UAT, end-to-end submission flow, French mirror sanity check, LMS content live in platform. Critical gate before Oct 8 — new platform + new LMS + new submission flow all converging.
Oct 1, 2026
Launch Readiness Review
Final verification — site live, LMS loaded, legal cleared, creative trafficked, support staffed. Halts launch if any critical red.
Oct 8, 2026
Year 3 Launch — Single Day, Four Drops
(1) Contest opens · (2) Documentary releases · (3) Year 2 winner announcements · (4) Award show premieres on YouTube + 30-min Global TV/Corus cut. Thanksgiving Week timing.
Rankings
16 tracked keywords · sorted by current positionKeyword Rankings
No keywords tracked yet
| # | Keyword | Volume | Prev | Current | Δ |
|---|---|---|---|---|---|
| No tracked keywords yet. Connect a rank tracker (Ubersuggest, Ahrefs, Semrush) to populate this table. | |||||
Google Search Console
Organic Search · Last 28 Days · May 23 – Jun 19, 2026ClicksGSC
281
Last 28 Days
Web Search · Daily2–16 / day
ImpressionsGSC
2,510
Last 28 Days
Web Search · Daily70–230 / day
Avg. CTRGSC
11.2%
▲ from 9.8%
Prior 28 Days6.1%
Avg. PositionGSC
5.0
▲ from 5.6
Prior 28 Days5.6 (lower=better)
Top Pages
By Organic Clicks · Last 28 Days
Homepage
/
260
2,200 impr · 11.8% · pos 4.5
Competition Rules
/competition-rules
10
779 impr · 1.3% · pos 4.6
Media
/media
10
474 impr · 2.1% · pos 5.4
Student Showcase
/showcase
6
411 impr · 1.5% · pos 4.8
Judges
/judges
2
280 impr · 0.7% · pos 5.5
About
/about
2
212 impr · 0.9% · pos 4.7
French Home
/fr/home
1
78 impr · 1.3% · pos 8.7
Top Search Queries
What Users Typed in Google · Last 28 Days
energy creates
brand · pos 1.0
68
117 impr · 58.1% CTR
energy creates scholarship
brand · pos 1.2
46
77 impr · 59.7% CTR
energy creates energy
brand variant · pos 4.6
6
80 impr · 7.5% CTR
energy create
brand variant · pos 3.4
6
32 impr · 18.8% CTR
energycreates
brand · pos 1.0
6
9 impr · 66.7% CTR
energy creates scholarship contest
brand · pos 1.0
4
9 impr · 44.4% CTR
100k scholarship
non-brand · pos 4.9
2
16 impr · 12.5% CTR
Google Business Profile
Local Search · How Customers Find the Clinic12,480
Profile views
▲ +34%
742
Calls
▲ +18%
315
Direction requests
▲ +9%
198
Website clicks
▲ +27%
How Customers Find You
Searches resulting in a profile view
Discovery8,611 · 69%
"botox calgary", "med spa near me"
Direct3,246 · 26%
searched for "energy creates" specifically
Branded623 · 5%
related brand terms
Reviews +4 this period
★★★★★
4.9
· 127 total
JL
Jordan L. ★★★★★2d ago
Dr. S explained everything clearly before my Plexr Plus treatment. Results were incredible — feels like years off.
PM
Priya M. ★★★★★1w ago
Honest consultation, didn't upsell me. Came for jawline filler, got exactly what I asked for.
DR
Dana R. ★★★★☆2w ago
Great experience overall. Parking at the clinic is a bit tight but that's a minor note.